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1 promotion spot
рекл., СМИ анонс ( короткое сообщение о будущих программах на радио или телевидении)Syn: -
2 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
3 promotion
присвоение ( очередного) звания; продвижение по службе; переход в более высокую ( должностную) категорию; переход на следующий курс ( в военно-учебном заведении)— permanent grade promotion— temporary grade promotion -
4 spot promotion
-
5 spot promotion
-
6 promotional spot
рекл. = promotion spot -
7 place d'accession
Syn. place d'accession fSyn. promotion placeDictionnaire Français-Anglais (UEFA Football) > place d'accession
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8 place d'ascension
Syn. place d'accession fSyn. promotion placeDictionnaire Français-Anglais (UEFA Football) > place d'ascension
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9 promo
сущ.1) рекл. рекламное сообщение [объявление\], рекламный роликto direct a promo video — быть режиссером рекламного ролика, снимать рекламный ролик
See:2) рекл., СМИ = promotion spot -
10 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 credit
1. n1) кредит2) бухг. кредит, правая сторона счета3) аккредитив4) доверие
- acceptance credit
- accommodation credit
- adjustment credit
- agricultural credit
- assignment credit
- averaged rate credit
- back-to-back credit
- bank credit
- banker's credit
- banking credit
- blank credit
- blocked credit
- book credit
- bridging credit
- broker's credit
- budgetary credit
- buyer's credit
- cash credit
- cheap credit
- clean credit
- clearing credit
- collateral credit
- collateralized credit
- commercial credit
- commercial bank credit
- commercial documentary credit
- commercial paper credit
- commodity credit
- company credit
- consumer credit
- consortium credit
- countervailing credit
- convenience credit
- conversion credit
- currency credit
- current account credit
- deferred credit
- direct credit
- directed credit
- disabled access credit
- discount credit
- documentary credit
- dollar credit
- draft credit
- drawing credit
- earmarked credit
- evergreen credit
- export credit
- exporter's credit
- export promotion credit
- extended credit
- external credit
- external trade credit
- farm credit
- financial credit
- fixed credit
- foreign currency credit
- frame credit
- frozen credit
- goods credit
- government credit
- guaranteed credit
- illicit credit
- impaired credit
- import credit
- importer's credit
- import promotion credit
- individual credit
- industrial credit
- installment credit
- insurer's credit
- intercompany credit
- interest-free credit
- interfirm credit
- intergovernmental credit
- interim credit
- intermediate-term credit
- international credit
- interstate credit
- investment credit
- irrevocable credit
- leasing credit
- limited credit
- lombard credit
- long credit
- long-term credit
- low-interest credit
- margin credit
- marginal credit
- maximum credit
- medium-term credit
- mercantile credit
- mixed credit
- monetary credit
- mortgage credit
- mutual credit
- noninstallment credit
- noninterest bearing credit
- nonrefundable credit
- on-call credit
- open credit
- open-end credit
- open account credit
- overdue credit
- overnight credit
- packing credit
- paper credit
- personal credit
- preferential credit
- public credit
- real estate credit
- reciprocal credits
- rediscount credit
- refinance credit
- rehabilitation import credit
- reimbursement credit
- rescheduled credit
- reserve credit
- retail credit
- revocable credit
- revolving credit
- rollover credit
- rural credit
- secondary credit
- second mortgage credit
- secured credit
- self-liquidating credit
- shaky credit
- short credit
- short-term credit
- sight credit
- social credit
- soft credit
- sovereign credit
- spot credit
- stabilization credit
- standby credit
- starting credit
- state credit
- state-guaranteed credit
- sterling credit
- store credit
- supermarginal credit
- supplier's credit
- swing credit
- syndicate credit
- syndicated bank credit
- tax credit
- temporary credit
- term credit
- tied credit
- tight credit
- total credit
- trade credit
- uncommitted credit
- uncovered credit
- unlimited credit
- unsecured credit
- untied credit
- unused credit
- used credit
- usurer's credit
- working credit
- credit against goods
- credit against securities
- credit against shipped goods
- credit at the bank
- credit for dependents
- credit for inventories
- credit in foreign currency
- credit in kind
- credit on consumer goods
- credit on easy terms
- credit on favourable terms
- credit on goods
- credit on landed property
- credit of leased equipment
- credit on mortgage
- credit on property
- credit on real estate
- credit on real property
- credit on securities
- credit with the bank
- credit backed by commercial paper
- credit extended under an intergovernmental agreement
- credit guaranteed by the government
- against credit
- on credit
- under credit
- advance a credit
- allot credits
- allow a credit
- apply for a credit
- arrange a credit
- block a credit
- buy on credit
- call in a credit
- cancel a credit
- clear the credit
- draw a credit
- establish a credit
- exceed the credit
- extend a credit
- freeze a credit
- furnish a credit
- get a credit
- give a credit
- give on credit
- grant a credit
- guarantee a credit
- lend a credit
- lodge a credit
- obtain a credit
- open a credit
- procure bank credit
- prolong a credit
- provide a credit
- receive a credit
- redeem a credit
- refuse credit
- reimburse a credit
- reject credit
- renew a credit
- repay a credit
- resume a credit
- sell on credit
- supply a credit
- suspend credit
- take on credit
- tighten credit
- use a credit
- utilize a credit
- withdraw a credit2. vкредитовать счет; записать (сумму) в кредит счета
- credit an account with an amount
- credit an amount to an account
- credit and debitEnglish-russian dctionary of contemporary Economics > credit
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13 low-budget
прил.эк. низкобюджетный, малобюджетныйа) (с незначительным объемом затрачиваемых средств, напр., об общественной компании, устраиваемой с относительно небольшими затратами)low-budget movie — малобюджетный [низкобюджетный\] фильм
low-budget shopper [customer\] — покупатель [клиент\] с ограниченными средствами
See:budget 3. -
14 promotional
прил.общ. содействующий, способствующий, стимулирующий, рекламный, пропагандистскийSee:promotional advertising, promotional allowance, promotional brochure, promotional campaign, promotional competition, promotional discount, promotional expenditure, promotional gift, promotional goods, promotional label, promotional ladder, promotional mailing, promotional manager, promotional marketing, promotional material, promotional mix, promotional price, promotional pricing, promotional products, promotional spot, promotional strategy, Promotional Products Association International, promotion 1) -
15 mark
1. III1) mark smth. mark the linen метить белье (для прачечной); mark books шифровать книги (в библиотеке), mark tools ставить [фабричное] клеймо на инструменты; mark goods ставить фабричную марку /торговый знак/ на товары; mark the trees делать зарубки на деревьях; mark the accent ставить ударение / знак ударения/; his hobnails marked the floor его кованые башмаки оставляли следы на паркете; smallpox had marked her face оспа оставила следы на ее лице2) mark smth. mark a place /а spot/ отмечать /обозначать/ место; this signpost marks the direction на этом столбе указано направление; this fence marks the boundary of my estate этот забор указывает на /отмечает/ границу моего поместья; the hands of the watch marked eight o'clock стрелки часов показывали восемь; mark the rhythm отмечать /выделять/ ритм; in reading poetry, as in music, remember to mark the beat при чтении стихов, как и при игре на музыкальных инструментах, не забывайте отбивать ритм; these signs mark the trend of public opinion эти признаки отражают направление общественного мнения3) mark smth. mark an occasion (an anniversary, an event, etc.) отмечать событие и т.д., mark an era ознаменовывать эпоху4) mark smth. mark a test paper (an examination-paper, an exercise, exercise-books, etc.) проверять контрольную работу и т.д. и выставлять оценку /отметку/; mark the points веста счет, записывать очки (в игре)5) mark smb., smth. mark a good teacher (a great leader, a scientist, the boor, etc.) характеризовать /отличать/ хорошего преподавателя /учителя/ и т.д.; such qualities usually mark a great artist подобные качества обычно свойственны /присущи/ большим художникам; mark the proceedings (a course of action, etc.) характеризовать /отличать/ данное мероприятие и т.д., great scientific discoveries (great advances in applied science, etc.) marked the2. XI XXth century девятнадцатый век был отмечен великими научными открытиями и т.д.6)mark smth. mark the difference заметить /обратить внимание на/ разницу; mark my words а) запомните мой слова; б) попомните мой слова; mark my words, the boy will be sorry for this попомните мои слова, мальчик об этом пожалеет3. IV1) mark smth. in some manner mark smth. clearly (boldly, distinctly, carefully, etc.) отмечать /обозначать, отличать и т.п./ четко и т.д.2) mark smb. in some manner mark him well запомни его хорошенько4. VI|| mark smb. absent (present) отмечать, что кто-л. отсутствует (присутствует), отмечать чье-л. отсутствие (присутствие)5. XI1) be marked smth. these goods were marked "best quality" ("all wool", "100 % nylon", "pure silk", etc.) на этих товарах была этикетка "высшего качества" и т.д., two of the pupils were marked absent два ученика были отмечены как отсутствующие; be marked as to smth. all furs are plainly marked as to country of origin на всех шкурках [ меха] стоят клеймо страны-экспортера; be marked on smth. the price of each article is marked on the ticket цена каждой вещи проставлена /указана/ на ценнике; be marked with smth. his face was marked with smallpox его лицо было обезображено оспой; а zebra is marked with stripes у зебры полосатая шкура; be marked by smth. the way was marked by signposts придорожные столбы указывали путь2) be marked by smth. the week was marked by many events of interest (his reign was marked by great victories, etc.) эта неделя была отмечена многочисленными /многими/ интересными событиями и т.д.3) be marked by smb., smth. the event was marked by everyone (by our family, by the whole country, etc.) все и т.д. отметили /отпраздновали/ это событие; the anniversary was marked by a large reception в честь этой годовщины был устроен большой прием4) be marked by smth. her manner is not marked by politeness ее поведение /манера держать себя/ не отличается вежливостью; be marked in smb. this peculiarity is more marked in the male than in the female tiger это свойство более характерно для тигра, чем для тигрицы6. XXI11) mark smth. with smth. mark smth. with a cross (with an asterisk, with a plus sign, with a number, with spots, with stripes, etc.) пометить что-л. крестом и т.д., mark one's tools with one's initials поставить на инструментах свой инициалы; mark smth. in smth. mark smth. in pencil (in plain figures, etc.) поставить знак /отметку/ карандашом и т.д., he marked in his diary the date of the appointment with the doctor он отметил в календаре день, на который был назначен [на прием] к врачу; mark smth. on smth. mark the price on a ticket проставить цену на ценнике; mark certain parts on the road by signs выставить знаки в некоторых местах по дороге; mark a river on a map нанести реку на карту; mark smth., smb. for smth. mark timber for sawing (stones for cutting, cattle for slaughter, a person for punishment, a person for promotion, etc.) отмечать, какой лес предназначается /выделять, предназначать лес/ для распиловки и т.д.2) mark smth. in smth. the thermometer marked 40° in the shade термометр показывал 40 градусов в тени; his discovery marked an era in science его открытие ознаменовало новую эпоху в науке; mark smth. by smth. mark one's approval by clapping (one's displeasure by a frown, etc.) выражать /проявлять/ свое одобрение аплодисментами и т.д.3) mark smb. for smth. his abilities marked him for success его способности сулили ему успех7. XXIImark smth. by doing smth. he marked the occasion by giving a party (by going away for a holiday, by losing his temper, etc.) он отметил /ознаменовал/ это событие вечеринкой / тем, что устроил вечернику/ и т.д.8. XXVmark how... (what..., etc.) mark carefully how it is [to be] done следи и запоминай, как это делается; mark what I say запомните то, что я говорю -
16 broadcasting
1. n радиовещание, трансляция; радиопередача2. n телевидение; телепередачаСинонимический ряд:1. communication (noun) advertisement; announcement; communication; declaration; message; proclamation; statement2. marketing (noun) advertising; announcing; creating advertisements; marketing; plugging; posting; proclaiming; promoting; promotion3. declaring (verb) advertising; announcing; annunciating; blazing abroad; bruiting about; declaring; proclaiming; promulgating; publishing; sounding; tooting; vending4. noising (verb) blazing; blazoning; bruiting; noising5. strewing (verb) disseminating; scattering; sowing; strewing -
17 elevation
1. n поднятие, повышение2. n повышение; возведение3. n возвышенность, величие4. n возвышение, возвышенность; высота, пригорок5. n высота6. n астр. высота небесного тела над горизонтом7. n спец. высотная отметка8. n воен. вертикальная наводка9. n воен. угол возвышения10. n воен. стр. профиль, вертикальная проекцияfront elevation — передний фасад, вид спереди
11. n воен. элевацияСинонимический ряд:1. advancement (noun) advancement; jump; preference; preferment; prelation; promotion; upgrading2. altitude (noun) altitude; eminence; height; hill; platform; promontory; rise; top3. exaltation (noun) aggrandisement; dignity; exaltation; glorification; grandeur; loftiness; nobility; nobleness; refinement; sublimation4. uplift (noun) boost; hoist; levitation; uplift -
18 space
1. n протяжённость; площадь; пространство, пределы2. n место3. n космос, космическое пространство4. n расстояние, промежуток, интервал5. n интервалspace code — код интервала; код пробела
6. n период времени, промежуток времениa space of three years — промежуток времени в три года, трёхлетний период
too short a space between arrival and departure — слишком короткий промежуток между приездом и отъездом
space out — растягивать; увеличивать промежутки
7. n место в газете, газетная площадь8. n время для выступления по телевидениюhead space — верхнее поле, головка
9. n сл. место в жизни; жизньshe liked the space he was in — ей нравилось положение, которое он занимал
bin space — полезное место; ёмкость
10. n мат. поле11. n мат. пространство12. n полигр. шпация, пробельный материалspace line — линейка, шпон; пробельная строка
13. n амер. место в общественном транспорте14. n амер. место или места в пассажирском самолёте15. a космическийthe space age — космический век, космическая эра
space communication — космическая связь, связь в космосе
16. a относящийся к пространству, пространственный; трёхмерный17. v оставлять промежутки; расставлять с промежуткамиto space families — иметь детей с промежутками в несколько лет; планировать семью
18. v полигр. набирать вразрядкуto space out — набирать вразрядку; разгонять строку
19. v делать пропуски, оставлять пустые местаСинонимический ряд:1. off-planet (adj.) alien; exobiological; extraterrestrial; galactic; interplanetary; interstellar; off-planet; space-age; unearthly2. berth (noun) berth; seat; spot3. infinite distance (noun) cosmos; countless galaxies; galaxy; illimitable distance; infinite distance; infinity; interstellar space; limitless void; outer space; universe4. room (noun) amplitude; area; breadth; chasm; distance; expanse; expansion; gap; hiatus; range; room; spread5. time (noun) bit; extent; interval; period; season; span; spell; stage; stretch; time; while6. range (verb) align; apportion; arrange; keep apart; line up; organise; organize; place; range; separate; set at intervals; spreadАнтонимический ряд:closeness; crowd; disorder
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